2016 Marketing Prediction: “Less is more” Content Personalization

2016 Marketing Prediction: “Less is more” Content Personalization

If 2015 was the year of content marketing, 2016 will be the year of “less is more” content personalization. While ‘Content is King’ will continue to ring true in the new year, I predict we will see savvy digital marketers focus more on the value of data-driven content...
Europe’s Top Tech Cities

Europe’s Top Tech Cities

London emerged triumphant as the best city to support digital entrepreneurs in the EU on the recently released European Digital City Index (EDCi). The index aims to measure EU capitals and some other major cities against a set of criteria setup by digital...
How To Mind The Content Gap: Strategies And Tools

How To Mind The Content Gap: Strategies And Tools

Everyone wants good content. But not many people can define and agree on what good content really is.“Good” is a subjective term; without the relevant customer data directing your content efforts, chances are you are aiming blindly in the content game and failing...