Tag: native advertising
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For better or worse, the current media landscape has become increasingly fractured, and this can be overwhelming for newcomers to say the least. With the decline of print media, we have seen increasing pressure on journalists to cultivate ‘authentic’ online personas to stay in the game. This is necessary because the game has changed: as…
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You are in the process of setting up a small business that you aim to grow into a sizeable venture. You hire a new digital marketing agency to get you off to a flying start. So far so good. But before you rest all your hopes on the agency for a smooth lift off, there are…
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It’s almost impossible to find fault with Facebook’s Instant Articles from a reader’s perspective. Facebook’s new Instant Article platform presents us with a beautiful user experience, with interactive features such as auto-play videos that come alive as you scroll, high-resolution photos you can zoom in on and explore by tilting your phone, and interactive maps. All…