Tag: eastwick
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Charlene Li, founder of the Altimeter Group and co-author of Groundswell, outlines what the panel will discuss: social media strategies, best practices, and how a non-profit should start to utilize social media to benefit their organization. [youtube=http://www.youtube.com/watch?v=d-PUOplEE-s&feature=channel_page]
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Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and tactical plans? The reporter in me needed to know. I…
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I love the line from “Ocean’s Thirteen” when Roman tells Danny and Rusty that they’re “Analog players in a digital world.” I think about it a lot as it relates to the subject of the ‘digital divide’ – how everyday people can be excluded from conversations, especially those among experts, to get at the information…
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The always brill Sam Whitmore sent the following out in his mediasurvey.com email today, an update on his list earlier this year of “influential” Twitter users. The names range from ‘of course’ to ‘bizarre.’ E.g. Peter Shankman, ‘of course,’ he’s a PR master and comes at ideas from an entrepreneurial point of view, which is…