And i’m not the only one who thinks so! good nuts and bolts presentation here on why the function is so damn important:

excellent companion presentation from Erika Hall at Web 2.0 Expo:

i am a better writer than this person (if i do say so myself), but she gets the drift of where i’m going:

and finally my purposefully vague version for my own company… this is what i can see myself doing to truly contribute all i have to give and more to the organization – feedback welcome!