Author: Jennifer Neeley
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The judgement bear is back from hibernation. Google Panda, Google’s content quality filter, is changing the digital race for site traffic once again. It may be a modest slice from previous Panda roll-outs, but enough for many businesses to feel a hit. Here is what you need to know: It’s a Slow One Do not…
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Let’s admit it. Something digital ‘dies’ every now and then. Every other conference I attend looks like a gathering of fascinated mourners, contemplating the loss of one digital commodity or the other. Perhaps ‘dying’ is too strong an expression to be used for digital platforms that are transforming at a rapid speed. The digital ecosystem…
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Things were rather simple when social media mostly meant Facebook and Twitter, and ‘digital marketing’ revolved around flashy banners, email marketing and Google Adwords. But that was our marketing past. With ever growing digital platforms and changing consumer behavior, choosing the right marketing automation tool is a big deal for businesses today. Research shows that…
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In our rapidly evolving digital planet, whatever does not become better, faster and smarter inevitably faces extinction. In the run for the survival of the fittest, everyone wants to save time, energy and money but at the same time it is equally important to reinvest some of the time, energy and money to revisit and improve…
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You are in the process of setting up a small business that you aim to grow into a sizeable venture. You hire a new digital marketing agency to get you off to a flying start. So far so good. But before you rest all your hopes on the agency for a smooth lift off, there are…
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It’s almost impossible to find fault with Facebook’s Instant Articles from a reader’s perspective. Facebook’s new Instant Article platform presents us with a beautiful user experience, with interactive features such as auto-play videos that come alive as you scroll, high-resolution photos you can zoom in on and explore by tilting your phone, and interactive maps. All…