Tag: the a-list
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We’re lucky to have a number of esteemed guests join me on The A-List, but tomorrow, I’ve got a biggie… Shel Israel. For the better part of 25 years, Shel has served as a social media expert to companies and individuals through his best-selling books. His latest, Twitterville: How Businesses Can Thrive in the New…
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The A-List is back and better than ever! After a rather long winter’s nap – following our coverage of LeWeb conference – we return with Dave Morgan, CEO of Simulmedia (dontcha just love the name?). The company, which launched in March last year, aimed to improve the impact of TV program promotions by lifting the…
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This is a guest post from The A-List podcast guest Marshall Sponder. Marshall is the founder of Webmetricsguru.com, one of the most influential and viewed blogs on Web Metrics, Web Analytics, Social Media and Search Marketing. He writes a monthly column for Entrepreneur.com on leveraging online marketing technologies that help businesses succeed in a challenging economy. Marshall…
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Who are your key influencers? It’s a question everyone from marketers to the mainstream media have been wrestling with for years – perhaps decades – and now new technology is here to help put some science to the search. If you haven’t heard of eCairn before now, this program is a must-listen. If you know of…
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Fair warning: Here I go on my quest to convince that analytic measurement and analysis is key to online business. And this time, I bring you a distinguished metrics veteran to make the case. Marshall Sponder is Founder of WebMetricsGuru.com, and an expert on why metrics matter. He also happens to be an artist… take…
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Anyone that knows me knows I love analytics. Metrics and their analysis is an area that, I believe, has yet to see it’s day. If it had, I think we’d hear far fewer questions about ROI (Return on Investment). That’s my take, but what’s that of analytics executive Gian Fulgoni? Mr. Fulgoni is Executive Chairman…