Tag: linkedin

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  February 7, 2012

  Social Media Means Business

  The Myth of the Social Media "it" Book

  “One size fits all” is an idea whose time has come and gone.

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  May 2, 2011

  Business, Community, Education, Executives, Marketing, Marketing, Models, Social Business, Social Media, Strategy, Web 2.0

  Social Media in the Real World: Successful Applications of Social Media Strategies

  Social Media in the Real World: Successful Applications of Social Media Strategies is a course I am teaching at San Francisco State University: College of Extended Learning starting at May 2nd.   To describe the course, I ask the central question:  How do established companies in business-to-business, business-to-consumer and non-profit areas use social media to build…
• December 28, 2009

  Authors, Events, Online Video, Quotes, Social Business, Social Media, Social Networking, Social Networks, Web 2.0, Web 3.0, Webcasting, Writers

  Events: Catalyzing Social Media Campaigns

  This is a guest post by Cassandra Phillipps, an event producer for the Bay Area startup community. She produces FailCon, co-produces Girls in Tech Catalyst Conference, and production manages SF Beta, SF MusicTech Summit and Finance4Founders. She also keeps a blog on upcoming startup events and event advice at webwallflower.com You can follow her on…
• August 21, 2009

  Social Networking, Social Networks, Web 2.0, Web 3.0, Webcasting

  Live Webcast: LinkedIn Nirvana

  Think LinkedIn is just a place to publish your resume or post jobs? Think again! This fast-growing social network is innovating all the time and has integrated features you can jump in and use right now: Answers, Companies and Groups. Learn how to engage and use this social network as the ultimate lead generation and…
• June 9, 2009

  Eastwick Communications, Podcasting, Social Media, Web 2.0

  Live Podcast: Featured Guest Mario Sundar, LinkedIn

  [Editor’s note: This post and podcast originally produced for Eastwick Communications here…] Back in September 2008, I attended BlogWorld Expo and on the panel of my first session was Mario Sundar. He spoke about the value of corporate blogging and, during the Q&A, I challenged him with a few real-world examples that were challenging me.…
• May 7, 2009

  Eastwick Communications, Podcasting, Social Media, Web 2.0

  Live Podcast: Featured Guest Kristen Smith, Word of Mouth Marketing Association (WOMMA)

  [Editor’s note: This post and podcast originally produced for Eastwick Communications here…] As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at…