Tag: content marketing
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I’ve listed below key examples of how we use a bespoke mix of paid analytics tools to create data-driven reports that help address various business pain points for our clients in ways that help them take effective, immediate action.
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In 2016 businesses that understand how to weave consumer data insights into their content strategy will greatly benefit from a ‘less is more’ approach that will help them cut through the noise in today’s oversaturated media landscape.
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In the age of Google Hummingbird, keyword searches have lost their charm and search queries have become more, well, natural.
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The judgement bear is back from hibernation. Google Panda, Google’s content quality filter, is changing the digital race for site traffic once again. It may be a modest slice from previous Panda roll-outs, but enough for many businesses to feel a hit. Here is what you need to know: It’s a Slow One Do not…
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You are in the process of setting up a small business that you aim to grow into a sizeable venture. You hire a new digital marketing agency to get you off to a flying start. So far so good. But before you rest all your hopes on the agency for a smooth lift off, there are…
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It’s almost impossible to find fault with Facebook’s Instant Articles from a reader’s perspective. Facebook’s new Instant Article platform presents us with a beautiful user experience, with interactive features such as auto-play videos that come alive as you scroll, high-resolution photos you can zoom in on and explore by tilting your phone, and interactive maps. All…