Jennifer Neeley

What does gourmet cooking have to do with social media measurement?

More than you might think.

On this edition of The A-List with Jennifer Lindsay, I speak with Radian6 CEO Marcel LeBrun.

With ROI, engagement and influence at the center of questions (and answers) about social media, solutions such as Radian6 are more important than ever – if used correctly. Get direct answers straight from a highly-respected source by listening to the archive here:

[vodpod id=ExternalVideo.874269&w=210&h=105&fv=]

[Click here to listen if player above does not appear]

More about Marcel from his own bio:

As Chief Executive Officer of Radian6, Marcel brings with him years of leadership with various technology start-ups. A serial entrepreneur, he has raised over $100 million in financing, completed an IPO on the Nasdaq and TSX, and headed up an acquisition by a publicly traded company.

Prior to joining Radian6, Marcel was vice-president of technology consulting at IPTV solutions firm, Mariner Partners. He has also served as  chief executive officer and general manager of SalesBridge Canada Corp., and vice-president, fixed solutions division (FSD) of Paris-based, Alcatel, a leading provider of communications solutions to telecommunication carriers.  In 1998, Marcel co-founded and was president and CEO of ImagicTV Inc. a start-up company that quickly became the worldwide market leader in IPTV video software solutions.  Marcel began his career at NBTel (Aliant Inc.) holding various positions in engineering, planning and marketing.

Links:

• Radian6.com
• Blog: Media Philosopher
• Twitter: @lebrun
• Twitter: @radian6