Category: Web 2.0
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Full disclosure: I worked in local and network TV news for more than a decade. I’m told that makes me a ‘veteran’ journalist. I’ve been lucky to have worked mostly on the frontier of the industry; I was the only ‘cyberjournalist’ I’d ever heard of when I signed on to be one in 1999 (proud…
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Brands, big brands, personal brands, brand building, brand reputation… all things social media and networking can impact – for good or for bad. So what’s a person or organization with brand concerns to do? Ask Jeremy Thomas, Partner/Director of Global Brand Planning at Collaborate in San Francisco. I had the opportunity to work with him…
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It’s so bizarre to me. Following years of being the coolest kid in the working world ’cause I happened to work in TV news, I now work in PR and am occasionally – as lovingly as possible – referred to as a ‘geek.’ Eek! How the heck did that happen? Well,…
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So, as you know from my post last week, I attended a fab Social Media Club event. It was fab in every except that I was left a little annoyed. I guess I’ve allowed this to fester into a full-blown annoyance. Everyone seems to use media examples to discuss social media success. Hello?
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Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and tactical plans? The reporter in me needed to know. I…
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I love the line from “Ocean’s Thirteen” when Roman tells Danny and Rusty that they’re “Analog players in a digital world.” I think about it a lot as it relates to the subject of the ‘digital divide’ – how everyday people can be excluded from conversations, especially those among experts, to get at the information…