Category: Web 2.0
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It’s the case study everyone points to – Dell. Some of my A-List guests described Dell’s early efforts to deal with the advent of social media discourse as ‘ignoring it,’ while still others said they had their ‘head in buried in the sand’ – but all point to them as an example of a company…
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Reputation. It’s something people and brands work hard to build, are careful to protect, monitor and maintain. How do you know what people are saying about you in the online world? Enter the equally interesting and complex concept of reputation management and one it’s most prominent figures, Andy Beal. I am thrilled to welcome him…
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Anyone that knows me knows I love analytics. Metrics and their analysis is an area that, I believe, has yet to see it’s day. If it had, I think we’d hear far fewer questions about ROI (Return on Investment). That’s my take, but what’s that of analytics executive Gian Fulgoni? Mr. Fulgoni is Executive Chairman…
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I have a double-hitter on The A-List for you this week, starting with someone once named Sexiest Geek. It’s none other than Miz Veronica Belmont who joins the program to talk tech, gadgets, games and I’ll ask where she’d like to see all this acclaim eventually take her. In the meantime, you can listen to…
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You’ve probably heard of Twitter, but if you’ve visited Twitter.com – or even gone further and signed up – it might not be clear what the business value is of this real-time communication channel actually is. This free informational webcast aims to change all that and show you how to grab the power of Twitter…
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“What do you do,” asks an unknowing family, one-by-one. I oblige and explain, and yet am asked again, “what do you do?” I guess the better question might be is, what does it mean to have a job on the cutting-edge, where business decisions are made around the increasingly credible idea that social media (formerly…