Category: Marketing
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I’ve listed below key examples of how we use a bespoke mix of paid analytics tools to create data-driven reports that help address various business pain points for our clients in ways that help them take effective, immediate action.
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In 2016 businesses that understand how to weave consumer data insights into their content strategy will greatly benefit from a ‘less is more’ approach that will help them cut through the noise in today’s oversaturated media landscape.
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The judgement bear is back from hibernation. Google Panda, Google’s content quality filter, is changing the digital race for site traffic once again. It may be a modest slice from previous Panda roll-outs, but enough for many businesses to feel a hit. Here is what you need to know: It’s a Slow One Do not…
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Let’s admit it. Something digital ‘dies’ every now and then. Every other conference I attend looks like a gathering of fascinated mourners, contemplating the loss of one digital commodity or the other. Perhaps ‘dying’ is too strong an expression to be used for digital platforms that are transforming at a rapid speed. The digital ecosystem…
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Things were rather simple when social media mostly meant Facebook and Twitter, and ‘digital marketing’ revolved around flashy banners, email marketing and Google Adwords. But that was our marketing past. With ever growing digital platforms and changing consumer behavior, choosing the right marketing automation tool is a big deal for businesses today. Research shows that…
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It’s almost impossible to find fault with Facebook’s Instant Articles from a reader’s perspective. Facebook’s new Instant Article platform presents us with a beautiful user experience, with interactive features such as auto-play videos that come alive as you scroll, high-resolution photos you can zoom in on and explore by tilting your phone, and interactive maps. All…