Category: Executives
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Following the success of their events In London, Influence People is hosting a one-day Social Media Monitoring Conference in San Francisco on 21st October, followed by a half-day training bootcamp on 22nd October. Monitoring Social Media (#MSM10) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in…
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The majority of US-based businesses are small or medium-sized. In addition to the size of the SMB market, both the economy and incentives from the federal government to encourage individuals to create business has positioned the SMB market as perhaps the most important sector of growth we’ve seen in more than a decade. Large enterprises…
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What marketing lessons can you learn from ‘the most iconic band in rock history’? We’ll find out from the authors of a new book that tackles that question head-on. David Meerman Scott (@DMScott) and Brian Halligan (@BHalligan) are our featured guests for the hour. Don’t miss this archive of The A-List show here: Listen to…
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I am thrilled to be teaching Understanding Google Analytics, an online course, for mediabistro. The first classes begin July 29th. That course is ending soon, but you can now sign up for the next session that will begin on Thursday evenings beginning October 7th. Sign up here. Here’s the course description: Business owners used to only…
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So how does one create one of the world’s leading media companies? Let’s ask one! Michael Tippett founded NowPublic, one of the largest media organizations in the world. He’s accomplished a great deal, but as international expert on emerging news models, he may have a very interesting take on what print media can do to save themselves.…
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This is a guest blog post from Dominique Lahaix, CEO of eCairn. eCairn Inc. (@eCairn) is a privately held software technology company, founded in October 2006 that specializes in community and influencers marketing. Headquartered in Los Gatos, California, Dominique (@Dominiq) and other company founders have a cumulative experience of 50+ years in e-marketing, knowledge engineering, collaborative filtering,…