This is part of a fascinating post arrived in my inbox today from Social Media Club:
And finally, SMC Board Member Kimberly Turner found a wealth of posts on the topic, as well as offering up her view:“What I do know for sure is that too many corporations tend to forget the “social” aspect of social media and treat it like just another way to broadcast their rigid message into the universe. I also know that you should not only look at a vendor’s previous results but also make sure that their approach will work well with your company’s individual goals.”What do you think? Help us keep the conversation going and send us your thoughts AND your questions. #SMCQ3
Social Media: Whose getting it?, April 2009
This is the whole article, but I especially liked what Ms. Turner added to the dialogue.
When I work with clients, or even talk to potential clients, speak at events or interact with folks at events, I often go on and on about the importance on ‘tuning in.’
In my opinion, if you have a business – especially with a clearly defined market – it’s never been easier to do so. Social media tools, like automation, help Break through the Noise, help a great deal.
So no excuses – tune in! And one you’ve done that, ask A LOT of questions. That’s how my podcast was born…
