What can analytics really tell you?
To hear Jai Decker speak, a lot more than you might think.
In fact, thinking back on his contributions to many deep discussions on the topic, solid analytics analysis and reporting might just be the ideal way to optimize search and find community that matters to your business.
It’s data-driven decision-making at it’s best. We’ll talk with Jai about that and much more. Don’t miss it, listen here:[vodpod id=Video.3215807&w=215&h=108&fv=file%3Dhttp%3A%2F%2Fwww.blogtalkradio.com%252fjenniferlindsay%252fplay_list.xml%3Fshow_id%3D954612%26amp%3Bautostart%3Dfalse%26amp%3Bshuffle%3Dfalse%26amp%3Bvolume%3D80%26amp%3Bcorner%3Drounded%26amp%3Bcallback%3Dhttp%3A%2F%2Fwww.blogtalkradio.com%2FFlashPlayerCallback.aspx%26amp%3Bwidth%3D215%26amp%3Bheight%3D108]
Learn more about Jai from his bio:
A seasoned strategic business development and marketing media executive, with over 12 years of experience, he has worked in San Francisco, New York and London, focusing on strategic advertising delivery within Gaming, Mobile, Internet, Search and iTV technologies with clear business goals in mind.
Jai has developed new business for global sales and marketing with closed sales over $10M USD, expertise in strategic partnerships and management of content technology projects with extensive national and international experience in the fields of gaming, finance, B2B, youth, ad serving, interactive, media, technology, and sports.
Prior to co-founding DrivenTide, Jai served as Head of Digital Media Strategies for e-Storm international by providing strategic vision of paid advertising (SEM, mobile, display and analytics) and development strategies for e-Storm’s clients here in San Francisco. In New York, he was Group Search Director of Ogilvy where he oversaw clients such as Kodak, SAP and IBM. In London, he worked with Expedia UK and Falk eSolutions assisting clients manage, sell and strategize their display, rich media and search advertising. In New York, he worked for Eyeblaster, i-Advertising and 24/7 Media.