Katie Delahaye Paine, By Nancy Grace Horton, www.hortonphoto.com
She’s liked and respected by all – and a trailblazer in many regards.
So what makes Katie Delahaye Paine, a leading authority on measurement in the commuications industry tick?
We find this week on The A-List podcast, when Ms. Paine herself is my guest. Listen to the archive here:
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Read more about Katie from her own bio:
Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.
Winner of the 2006 New Hampshire Business Review Excellence Award for Media and Marketing, she writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Her book, Measures of Success, KDPaine’s Guide to Measuring Your Public Relationships will be published in January.
Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.
For the past 20 years, Paine has been providing marketers and communications professionals with tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, Internet postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies including Raytheon, Allstate, Hewlett-Packard and Southwest Airlines. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies.
Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation.
She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine.
Prior to founding The Delahaye Group, Paine was the director of corporate communications for Lotus Development Corporation, and previously was manager of merchandising for Hewlett-Packard Personal Computer Group. An accomplished speaker, Paine frequently lectures to conferences and universities including The Conference Board, The American Strategic Management Institute, the Public Relations Society of America, the International Association of Business Communicators, the Institute for International Research, the International Public Relations Research Conference, Ragan Communications Conferences, the PR Executive Forum, IPRA, the University of New Hampshire and Southern New Hampshire University.
Paine was named Entrepreneurial Venture Creator, Person of the Year by the University of New Hampshire’s Whittemore School of Business. A Cum Laude graduate of Connecticut College’s class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996.
She is an Athena award winner and a Board member of the New Hampshire Political Library. Her life is featured in
Mark Albion’s books, “Making a Life, Making a Living,” and “True to Yourself.”
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