It’s called, “We First: How Brands and Consumers Use Social Media to Build a Better World,” and available June 7, 2011. [watch video trailer for the book]
This is Simon’s first book, and it presents a new vision for the role of the private sector that lays out a practical and actionable plan for how brands and consumers use social media to create a partnership that provides sustained prosperity for business and our world.
Simon Mainwaring also is founder and CEO of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive social impact.
His success has earned him more than 60 international awards at the Cannes Advertising Festival, the One Show (US) and the British Design and Art Direction Awards, among others. He studied Law and Fine Arts (1st Class Honors) at Sydney University and lives in Los Angeles.
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