Tag: messaging

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  September 17, 2010

  Email, Events, Marketing, Online Video, Social Business, Social Media, Social Networking, Social Networks, Speaking Engagements, Web 2.0, Web 3.0

  Email For The Generations Presentation At #SMMSF

  Nielsen and comScore tell us from their stats that advertisers look at all of us through a generational lens. Coming from more than a decade in the television industry – both on-air and digital – I have long been taught to use information we know about what appeals to members of each of the four…
• October 28, 2008

  Career, Social Media, Web 2.0

  Why I'm Obsessed With Email Marketing

  Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and tactical plans?   The reporter in me needed to know. I…