Tag: impact
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The A-List is back and better than ever! After a rather long winter’s nap – following our coverage of LeWeb conference – we return with Dave Morgan, CEO of Simulmedia (dontcha just love the name?). The company, which launched in March last year, aimed to improve the impact of TV program promotions by lifting the…
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[Editor’s note: This post and podcast originally produced for Eastwick Communications here…] As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at…