Tag: content

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  September 17, 2010

  Email, Events, Marketing, Online Video, Social Business, Social Media, Social Networking, Social Networks, Speaking Engagements, Web 2.0, Web 3.0

  Email For The Generations Presentation At #SMMSF

  Nielsen and comScore tell us from their stats that advertisers look at all of us through a generational lens. Coming from more than a decade in the television industry – both on-air and digital – I have long been taught to use information we know about what appeals to members of each of the four…
• July 20, 2009

  Quotes, Social Media, Web 2.0

  So I'm Quoted In a New Book…

  And, of course, I’m embarrassed to seem braggy, but if you can’t brag on your own blog, where can you? I am the quote that opens chapter 8, “Is It All About Business Exchange?” in, “Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated…
• February 28, 2009

  Eastwick Communications, Events, Social Media, Speaking Engagements, Web 2.0

  Video: Digital Marketing Techniques for Non-Profits

  Charlene Li, founder of the Altimeter Group and co-author of Groundswell, outlines what the panel will discuss: social media strategies, best practices, and how a non-profit should start to utilize social media to benefit their organization. [youtube=http://www.youtube.com/watch?v=d-PUOplEE-s&feature=channel_page]
• January 19, 2009

  Career, How I Got Here, Social Media, Web 2.0

  Why The Definition of ‘News’ Can Be More Inhibiting Than Helpful

  Full disclosure: I worked in local and network TV news for more than a decade. I’m told that makes me a ‘veteran’ journalist. I’ve been lucky to have worked mostly on the frontier of the industry; I was the only ‘cyberjournalist’ I’d ever heard of when I signed on to be one in 1999 (proud…
• October 28, 2008

  Career, Social Media, Web 2.0

  Why I'm Obsessed With Email Marketing

  Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and tactical plans?   The reporter in me needed to know. I…
• May 26, 2008

  Career, MediaZone, Social Media, Web 2.0

  Content Strategy – The Missing Link

  And i’m not the only one who thinks so! good nuts and bolts presentation here on why the function is so damn important: [slideshare id=422062&doc=content-strategy-by-brain-traffic-1211474469283261-9&w=425] excellent companion presentation from Erika Hall at Web 2.0 Expo: [slideshare id=380185&doc=copyasinterface-1209511049600761-9&w=425]