We’re excited to bring you an exclusive preview of Simon Mainwaring’s (@simonmainwaring) new book! It’s called, “We First: How Brands and Consumers Use Social Media to Build a Better World,” and available June 7, 2011. [watch...
Nielsen and comScore tell us from their stats that advertisers look at all of us through a generational lens. Coming from more than a decade in the television industry – both on-air and digital – I have long been taught to use information we know about...