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The Myth of the Social Media "it" Book

The Myth of the Social Media "it" Book

As a professor in San Francisco State University’s Social Media Certificate program, my students ask me constantly for book recommendations. Lately, it’s become clearer and clearer that everyone – not just my students – are looking for...
Social Media Equals Business

Social Media Equals Business

Jennifer Neeley Global Social Media Management Consulting Group is more than just another social media agency. Nor are we a marketing or PR firm. We aren’t going to sell you on branding as the only piece of your Web presence that matters. The truth is public...
Email For The Generations Presentation At #SMMSF

Email For The Generations Presentation At #SMMSF

Nielsen and comScore tell us from their stats that advertisers look at all of us through a generational lens. Coming from more than a decade in the television industry – both on-air and digital – I have long been taught to use information we know about...