Things were rather simple when social media mostly meant Facebook and Twitter, and ‘digital marketing’ revolved around flashy banners, email marketing and Google Adwords. But that was our marketing past. With ever growing digital platforms and changing...
What marketing lessons can you learn from ‘the most iconic band in rock history’? We’ll find out from the authors of a new book that tackles that question head-on. David Meerman Scott (@DMScott) and Brian Halligan (@BHalligan) are our featured guests...
[Editor’s note: This post and podcast originally produced for Eastwick Communications here…] It always amazing to me how companies can have a ‘persona,’ seemly without even trying. That’s one of the many things that fascinates me about...
