And, of course, I’m embarrassed to seem braggy, but if you can’t brag on your own blog, where can you? I am the quote that opens chapter 8, “Is It All About Business Exchange?” in, “Everything You Ever Wanted to Know About Social Media,...
I’m baaack! Web 2.0 Expo has arrived and I am the house – or, more specifically, Moscone West in San Francisco – on behalf of my company Eastwick Communications. I’m already noticing things that are different this year than last: More B2B...
As anyone who has followed my musings – online and otherwise – can attest, I am a sucker for a good cause. Need I remind you I was a Peace Corps and AmeriCorps volunteer? Didn’t think so.. As a public relations pro now, it delights me to say...
Full disclosure: I worked in local and network TV news for more than a decade. I’m told that makes me a ‘veteran’ journalist. I’ve been lucky to have worked mostly on the frontier of the industry; I was the only ‘cyberjournalist’...
Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and...