If you are free on Thursday from 6:00-9:00, here’s a great way to start your year…
Eastwick’s very own Barbara Bates (one of my ‘big bosses’) is teaming with the Forum for Women Entrepreneurs and Executives (FWE&E) for a session about building and communicating your personal brand.
Barbara and fellow panelists Patty Azzarello and Nilofer Merchant will share personal insights and experiences about the value of creating a personal brand and how to go about doing it.
Barbara will also talk about how one can go about developing a personal platform for communication that is authentic and compelling – and helps you get noticed by the people who matter.
The event takes place on Thursday, January 29th, from 6:00-9:00 PM at SAP in Palo Alto. The cost is $40 for Members; $65 for Non FWE&E Members.
I’ve included a description of the event below for your reference. The disruptions and change we are all feeling given the current economy is a good reminder that nothing is certain – this event is a great opportunity to build on the one thing we can control – our own personal brand.
You! The Brand
6:00 – 9:00 PM
SAP, Palo Alto
Click here to register
As you navigate today’s interesting economic times, and continue to ponder how to raise your profile to continue to expand in your career or find a Board seat, it’s never been more important to increase your credibility and professional power. Investing in creating a Personal Brand will give you an advantage by allowing you to maximize your visibility and reputation, be a more effective leader, and feel more fulfilled in your work. The first step in creating an authentic Personal Brand is not creating a blog or setting up a page on Facebook, but understanding your own unique core strengths and values and how you can use them to:
- Consistently present your best self to the world
- Proactively manage what you are known for
- Tune your job to maximize your unique gifts
Once you’ve determined who you are and what you want your personal brand to be, how can you find your voice and create visibility for yourself inside and outside your organization? You will hear ideas for:
- developing a communications platform that reflects your brand
- learn tips and tricks on how to increase your profile
- hear success stories about leaders who have been effective at using thought leadership to build their own brands, as well as the brands of their companies.
Our presenters will share practical experiences of creating their own personal brands and how they used it to achieve success. Learn how to position yourself for maximum success and get more satisfaction from your work in 2009!
About The Presenters:
Patty Azzarello became the youngest general manager at HP ever at the age of 33. She ran a $1B software business at the age of 35 and became a CEO for the first time at the age of 39. Patty has more than 25 years of experience working in high tech and business. She has held leadership roles in General Management, Marketing, Software Product Development and Sales, and has been successful in running large and small businesses. She has significant international management experience. Patty is highly sought after as a coach and as a public speaker because people learn real and tangible things that they can put to use right away. She has a surprisingly plain-speaking and practical manner, a welcome sense of humor, and she makes a genuine connection with people. Patty is the founder and CEO of Azzarello Group, a unique services organization that works with companies and individuals to build success and motivate top performers based on a personal leadership approach she has created from her own experience
Barbara Bates is a founding principal of Eastwick Communications. She offers her clients a mix of strategic counsel, industry savvy and practical advice, refined over the years during stints as a corporate communications executive and news reporter. Barbara’s broad market experience is particularly deep in enterprise related markets, where she’s worked with industry giants like Fujitsu, HP and Sun. Barbara has also worked with emerging players like Ustream.tv, Myndnet and Healthline to help build online communities. Barbara has worked with numerous CEOs to build thought leadership platforms and develop high profiles within the industry and beyond.
Nilofer Merchant, CEO, Rubicon Consulting, is a sought after global high-tech industry thought leader and trusted strategic advisor for companies such as Adobe, Symantec and VMWare. As Rubicon’s CEO, she has built a distinguished team of fellow strategists, who collaborate with a wide range of Silicon Valley executives at client firms such as Autodesk, Cogito, Hewlett-Packard, Pinnacle, Riverside, SAP, VA Software and others. Merchant founded Rubicon Consulting in 1999 after gaining fifteen years of operational experience in key leadership positions at notable technology firms such as Apple, Autodesk, and GoLive (later acquired by Adobe). Her writing and ideation abilities have led to syndication with major business publishing entities. At conferences, the energetic, approachable and pragmatic keynote speaking style helps people connect to her vision whether their role is that of a board member, grad student, an engineer, marketer, or a business leader.
[cross posted here…]